The renowned Salone del Mobile furniture exhibition in Milan is set to introduce an innovative program named 'Salone Contract.' This significant endeavor will be under the guidance of OMA partners Rem Koolhaas and David Gianotten, focusing on furniture specifically designed for commercial and public environments. This strategic move aims to shine a spotlight on the growing significance of contract furniture within the global design landscape, reflecting the fair's commitment to exploring new facets of the industry. The initiative builds upon Salone del Mobile's legacy of showcasing cutting-edge design and will feature a multi-year plan to cultivate an informed international audience.
The Genesis of Salone Contract: OMA's Visionary Leadership
Milan's premier furniture fair, Salone del Mobile, has revealed its new 'Salone Contract' initiative, a program designed to spotlight contract furniture, which encompasses pieces created for diverse public settings such as corporate offices, dining establishments, and medical facilities. This ambitious project will be spearheaded by OMA's distinguished partners, Rem Koolhaas and David Gianotten. The program is slated for a full launch at Salone del Mobile 2027, with a foundational forum scheduled for the 2026 edition in April. This forum will serve as a crucial platform to introduce the concept and foster discussions around the expanding global role and characteristics of contract furniture.
During the 2026 Salone del Mobile, a dedicated forum led by architects Koolhaas and Gianotten will mark the soft-launch of Salone Contract. This initial event will include a lecture by Koolhaas, introducing attendees to the program's vision. Furthermore, a curated thematic itinerary will guide visitors through various exhibitors' displays, emphasizing contemporary contract furniture qualities. Following the 2026 forum, the initiative will embark on an "international road tour" beginning in September of the same year, targeting key markets to build an engaged and knowledgeable global audience. The comprehensive launch in 2027 will feature an exhibition of contract furniture from carefully selected brands, recognized for their superior design, manufacturing capabilities, and reliability, as articulated by the organizers.
Expanding Horizons: Salone del Mobile's Strategic Innovations
The selection of OMA to lead the 'Salone Contract' project underscores Salone del Mobile's appreciation for the firm's distinctive blend of architectural practice with extensive research. OMA's interdisciplinary approach, spanning various scales and disciplines, was a decisive factor, reflecting the visionary and methodical construction of the Salone Contract initiative. This partnership highlights the fair's commitment to innovation and its pursuit of forward-thinking design solutions. The introduction of Salone Contract is part of a broader series of strategic innovations recently announced by Salone del Mobile, demonstrating its continuous evolution and adaptation to the dynamic design world.
This innovative partnership with OMA is not the sole recent expansion for Salone del Mobile. In recent months, the fair has announced several other forward-looking initiatives. Towards the end of last year, plans for 'Salone Raritas' were unveiled, marking the fair's inaugural exhibition dedicated to unique and limited-edition designs, set to debut at this year's event. Additionally, the first-ever international edition of Salone del Mobile is scheduled for the final quarter of 2026 in Riyadh, Saudi Arabia. This satellite fair aims to establish a "cultural and commercial bridge" between Italy and Saudi Arabia, further extending Salone del Mobile's global reach and influence. These new ventures collectively demonstrate the fair's proactive strategy in exploring new markets and design niches, reinforcing its position as a leading global platform for furniture and design.