During the 2026 Grammy Awards, a new bespoke drink, aptly named "The Golden Record," took center stage as the official cocktail for the star-studded event. This unique concoction, crafted with Patrón El Alto, a premium blend of Extra Añejo, Añejo, and Reposado tequilas, quickly became a highlight, reflecting Patrón's deep-rooted connection with the music industry.
Patrón's collaboration with the Grammy Awards is a natural fit, given its significant presence in music culture. Over the years, this spirit has been celebrated in hundreds of songs across various genres, from hip-hop to country, cementing its status as a symbol of achievement and festivity. Mixologist Daniel Gonzalez from Mexico City's renowned Licorería Limantour is the mastermind behind "The Golden Record," which includes 1.5 oz Patrón El Alto Tequila, 1 oz Prosecco, 0.5 oz Fino Sherry Tio Pepe, 2 oz Pear cordial, and a dash of Bergamot Bitters, garnished with three slices of red grapes. The drink was enjoyed by numerous artists, including Kehlani, Leon Thomas, Mustard, Becky G, and FKA Twigs, among others.
Adam Roth, Executive Vice President of Global Partnerships and Business Development at The Recording Academy, highlighted the synergy between the Grammys' celebration of artistic excellence and Patrón's dedication to craftsmanship. This partnership not only offered a sophisticated beverage option for attendees but also extended the celebratory spirit to audiences at home, inviting everyone to partake in the festivities with a taste of "The Golden Record."
The fusion of culinary artistry and musical celebration enriches cultural events, offering attendees and viewers a multi-sensory experience that goes beyond the awards themselves. Such collaborations underscore the creativity inherent in both fields and elevate the overall grandeur of significant occasions like the Grammy Awards.